DELL

Dell traces its origins to 1984, when Michael Dell created Dell Computer Corporation, which at the time did business as PC's Limited,while a student of the University of Texas at Austin.

Dell empowers countries, communities, customers and people everywhere to use technology to realize their dreams.

It all started when…

Our clients reached out to us to assist them with better targeting their customers with relevant marketing communication.

We utilized k-means clustering to group their consumers based on 19 demographic attributes and 15 transaction attributes.

Using this method we created 5 consumer clusters that allowed our client to market to each group based on past purchase history and demographic similarities.

· Cluster #1 – Purchase mostly basic systems

· Cluster #2 – Wealthy/Affluent

· Cluster #3 – North/North East

· Cluster #4 – Highest Rev/Buyer

· Cluster #5 – 100% Online

Here is an example of what we were able to create using Consumer Segmentation:

Client Presentation